Mini Project 3 – Kinetic Typography – Interpretation 1

7 Mar

We have been set another mini brief at Uni, this time it is to create a 15 second piece of Kinetic Typography. We where given a audio sample of the film ‘Gravity’ to work with, however i wasn’t over impressed by the dialogue in it as i felt it was far to descriptive and repetitive using lots of the same words over and over again. Because of this I decided to go source my own dialogue to animate, after some time I finally decided on a short speech taking from the film ‘Rocky’. The reason that I chose this was that it contained lots of emotion and emphasis that allowed a lot more creativity to happen in the animation process. The full speech is around the 1 minute mark however I shall try to aim to complete the first 15 seconds of this dialogue as the process is very time consuming.

Below is the full speech that I shall be using. 

“Let me tell you something you already know. The world ain’t all sunshine and rainbows. It’s a very mean and nasty place and I don’t care how tough you are it will beat you to your knees and keep you there permanently if you let it. You, me, or nobody is gonna hit as hard as life. But it ain’t about how hard ya hit. It’s about how hard you can get it and keep moving forward. How much you can take and keep moving forward. That’s how winning is done! Now if you know what you’re worth then go out and get what you’re worth. But ya gotta be willing to take the hits, and not pointing fingers saying you ain’t where you wanna be because of him, or her, or anybody! Cowards do that and that ain’t you! You’re better than that.

After viewing a considerable amount of typography videos on YouTube I wanted to add my own flare, the idea was to have both text and imagery explaining the emotion behind the dialogue. For this I would be taking shots from within the film and cutting out the sections I wanted using Photoshop and turning them black and white. They would then be animated into the background ensuring the text was still the prominent feature of each scene. 

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