Mini Project 3 – Kinetic Typography – History

7 Mar

Kinetic Typography is the is a form of “text that uses movement or other temporal change” (Lee and Forlizzi et al., 2014). It is the process of animating text in various ways to help convey tone, character qualities and emotion. Kinetic Typography can widely be seen in things such as title intros, TV adverts and Film credits.

The first example of known Kinetic Typography was in Hitchcock’s ‘North by Southwest and also ‘Psycho’, it was used to have the opening set the overall mood for the film. Its use was a effective way of establishing mood rather than just just conveying information (Lee and Forlizzi et al., 2014).

After this Kinetic Typography is a an extremely common technique that is used throughout the film industry for intro titles and also television advertisements (Turgut, 2012, pp. 583–588).

Barbara Brownie’s states that Typography can be divided into two sections these being ‘Motion Typography, this is the technique of text elements moving with relation to one another. As either words or letters move past each other either on a 2d are or in a dimensional space. Second is ‘Fluid Typography’ this is the technique of letterforms changing their effects/characteristics without changing their location (Brownie, 20120).

References

Lee, J., Forlizzi, J. and Hudson, S. 2014. The Kinetic Typography Engine: An Extensible System for Animating Expressive Text. [online] Available at: http://www.cs.cmu.edu/~johnny/kt/dist/files/Kinetic_Typography.pdf [Accessed: 7 Mar 2014].

Turgut, O. P. 2012. Kinetic Typography in Movie Title Sequences. Procedia-Social and Behavioral Sciences, 51 pp. 583–588.

Brownie, By 2012, ‘The behaviours of fluid characterforms in temporal typography’, British Library EThOS, EBSCOhost, viewed 7 March 2014.

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