Archive | January, 2014

Channel Project Update – Re-design and Social Media

25 Jan

Between meetings we had been always keeping in contact with all members of the team via a group chat on Facebook, this was effective as we could always talk about any issues we had a quickly rectify them, this helped to save time. As a group we all decided that we didn’t really like the idea for the company name and logo, this being ‘Momentum’. So we then spent a few hours collating a re-brand strategy. In the end we agreed on the name ‘Time Frame’.

We felt that the name fit well with our company and target audience as it quite clearly showcases our understanding in travel. The logo also features a very futuristic look that is effective due to the font chosen. Below is our final render of the logo created along with the reduced logo for use around social media.

Image

Final logo

Image

Social media profile logo

As a group we a pleased with our decision for the final logo, this is because effectively helps brand the company and is easily recognisable.

We then did some group research into the importance of social media. As explained by Daugherty et al (2014) We came to understand that word of mouth (WOM) was of huge importance to consumer behaviour however this was constructed before the idea of social media arose, this then started a new form of called electronic word of mouth (eWOM) we felt that for marketing our brand it is vital to always have an online social presence to advertise and connect with consumers on a intimate one to one basis.

As we thought the ‘T’ at the start of the logo was very distinguishable we thought that we could use just that for some aspects of the company branding such as social media profile pictures. This was effective as we could keep the ‘T’ at a reasonable size and not have to shrink down the logo ending in viewers not seeing/recognising the brand. Below our the home pages for our Twitter and YouTube accounts that successfully use both our full logo and profile style logo to help express our brand.

Image

Time Frame news Twitter

Image

Time Frame News Facebook

References

Daugherty, T, & Hoffman, E 2014, ‘eWOM and the importance of capturing consumer attention within social media’, Journal Of Marketing Communications, 20, 1/2, pp. 82-102, Business Source Complete, EBSCOhost, viewed 25 January 2014.

Advertisements

Channel Project Update – Video Ideas

19 Jan

We recently had another group meeting in which we chose to discuss our final plans for the video shoots. In a previous meeting we spoke about having 6 videos that would run for under a minute each. Each video would focus on one style of travel this included;

  • Portals
  • Teleporting
  • Time Travel
  • Hover Board
  • Jet Packs
  • Tube Travel

However after discussing this we decided that between the two editors me and Jake we didn’t believe that we could edit the Jet Pack and Tube travel video to look effective. So thats when we decided as a group to only produce 4 videos and have them a little bit longer in duration. So the 4 videos we would be sticking with where;

  • Portals
  • Teleporting
  • Time Travel
  • Hover Board
Image

Storyboard 1

At the end of this meeting we all assigned tasks for ourselves, some one was assigned to write the scripts, along with someone making storyboards, one person would design the website and make all the graphics required who would then hand them to the programer who would begin the coding.

Image

Storyboard 2

One Day Group Project

14 Jan

Today we where set a one day group project, this was to design a logo for our channel brief that we would later be producing a website and videos for. Before starting logo designs we had to come up with an idea of what we wanted our channel to be about. After group discussion and some brain storming we all agreed on a travel news company that was set in the future, we would broadcast the lasts news and technologies for the forefront of travel. After agreeing on this we all then produced some ideas for the logo. Below are a few ideas that we produced;

Image

ImPossible – wifi/boat logo

Firstly we decided on the name ImPossible, playing on the the word impossible but using I’M to now state that this type of travel is now possible. This logo features a few aspects for example the dot and three bars where used to represent both boat sales to show travel and also wifi bars to show technology. then the word design below uses the YouTube logo design to show that we a channel that produces regular videos.

Image

ImPossible – Typography logo

This next logo we went down the route of typography, this has become very popular recently and we thought that it would be possible to incorporate it into our logo. The letters are arranged to form the look of a man with a jetpack. Because of the orientation and placement of the letters we believed the idea behind it was great however didn’t fit the purpose that we required and made the logo hard to understand.

Image

Momentum final logo

Then after some careful consideration are group decided on changing the name all together as we all felt it did not explain the ethics and understanding of our company in a way that we want. This is when we chose to change the name to ‘Momentum’. After this decision we refined the above logo, this used the word momentum with some perspective on the text traveling through two portals. We felt that this showed our company in a way that made more sense as it showed the futuristic style and clears emphasised travel.

After deciding on this logo we placed it on some products to ensure that it would fit well on a range of things such as mugs, letter heads, business cards and more.

Image

Momentum logo on mugs

Image

Momentum business cards

Image

Momentum letter head